Duracell Batteries Categories

Duracell Batteries

Duracell is the world’s leading manufacturer of high performance alkaline batteries, speciality cells and rechargeable batteries. Established in the 1940s, the company has become an iconic personal power brand, trusted for compact and long lasting mobile power solutions. Their first alkaline battery they manufactured was supplied to Kodak to help feed its energy hungry instamatic camera with built-in flash. In 1969 Duracell batteries were taken to the moon as part of the Apollo II mission and one year later they became the first batteries to be advertised on television.

Like their primary competitors, they are notable for making extensive use of a pink rabbit, known as the Duracell Bunny, in their marketing campaigns

About The Products

Duracell manufacture alkaline batteries, rechargeable batteries and coin/button batteries.

Alkaline batteries are suitable for a range of uses, including game controllers, torches, radios and more. These are available in AAA, AA, C, D and 9V formats.

Duracell’s Ultra Power batteries provide reliable performance and long lasting power in a broad range of everyday devices. Ultra Power batteries have PowerCheck, which shows how much power is left inside the battery.

One single Duracell battery is several times more efficient tan a zinc-carbon battery. Additionally, Duracell batteries are protected from losing energy over time by unique Duralock Technology.